“Inside Amy Schumer” Launch
Wrote tagline which served as the foundation of a multi-platform campaign for the launch of Inside Amy Schumer; also provided copy for ancillary units including pedicab stunt.
“Kroll Show” Tease Campaign
Collaborated on concept and wrote copy for tease campaign promoting new series launch. With no mention of Comedy Central, the LA billboard and series of NY subway cards (riffing off the ubiquitous Dr. Zizmor ads) created robust press coverage, blogging and social media conversation while driving to video link.
AMNY “Indecision” Wrap
Provided the concept and copy for a “wrap” on election day issues of AM New York, supporting Comedy Central’s “Indecision 2012″ coverage.
“Brickleberry” Launch Campaign
Collaborated on concept and wrote copy that became foundation for priority series launch campaign across all platforms.
“Colbert” Peabody Congrats
Provided copy for a trade journal ad congratulating The Colbert Report on its second Peabody Award.
“Workaholics” Torqued Billboards
Collaborated on concept and wrote copy for a series of billboards erected to promote the third season of the Comedy Central hit Workaholics. For more background on the billboards and insight into the fan-favorite episode being referenced, check out this review of the campaign.
“Tosh.0” Billboard
Wrote headline for a campaign promoting season premiere of high-profile, web-inspired series Tosh.0, as featured in this Los Angeles billboard.
“Indecision” Kiosk
Wrote copy for priority outdoor campaign, including this phone kiosk display, promoting Comedy Central’s Indecision election coverage.
Comedy Central Salutes
Provided copy for ads saluting network-supported causes such as the Montclair Film Festival and the Reel Works teen film initiative.
Emmy Congrats
Provided headlines for a series of full page ads congratulating Comedy Central talent on their Emmy nominations.
Jon Stewart Congrats
Wrote copy for a full-page ad in the “Trades” congratulating Jon Stewart on his tenth anniversary with The Daily Show.
“Ugly Americans” Tease
Proved copy for teaser campaign poster promoting series premiere of Ugly Americans.
Demetri & Sarah Wild Post
Collaborated on concept and provided copy for return of two priority series making “back to back” season premieres.