Wrote tagline which served as the foundation of a multi-platform campaign for the launch of Inside Amy Schumer; also provided copy for ancillary units including pedicab stunt.
Collaborated on concept and wrote copy for tease campaign promoting new series launch. With no mention of Comedy Central, the LA billboard and series of NY subway cards (riffing off the ubiquitous Dr. Zizmor ads) created robust press coverage, blogging and social media conversation while driving to video link.
Provided the concept and copy for a “wrap” on election day issues of AM New York, supporting Comedy Central’s “Indecision 2012″ coverage.
Collaborated on concept and wrote copy that became foundation for priority series launch campaign across all platforms.
Provided copy for a trade journal ad congratulating The Colbert Report on its second Peabody Award.
Collaborated on concept and wrote copy for a series of billboards erected to promote the third season of the Comedy Central hit Workaholics. For more background on the billboards and insight into the fan-favorite episode being referenced, check out this review of the campaign.
Wrote headline for a campaign promoting season premiere of high-profile, web-inspired series Tosh.0, as featured in this Los Angeles billboard.
Wrote copy for priority outdoor campaign, including this phone kiosk display, promoting Comedy Central’s Indecision election coverage.
Provided copy for ads saluting network-supported causes such as the Montclair Film Festival and the Reel Works teen film initiative.
Provided headlines for a series of full page ads congratulating Comedy Central talent on their Emmy nominations.
Wrote copy for a full-page ad in the “Trades” congratulating Jon Stewart on his tenth anniversary with The Daily Show.
Proved copy for teaser campaign poster promoting series premiere of Ugly Americans.
Collaborated on concept and provided copy for return of two priority series making “back to back” season premieres.