Collaborated on concept and wrote headline used in print, billboard and on-air advertising for priority series premiere campaign.
Wrote copy for Comedy Central’s Holiday billboard, appearing over Sunset Boulevard in Los Angeles.
Provided copy for print ad congratulating Comedy Central’s Critics’ Choice Awards nominees.
Wrote headline used for billboards, two-sheets and on-air spots as part of the “red band trailer,” season launch campaign.
Wrote copy and collaborated on concepts for “shows within the show” second season ad campaign as well as “tech college” parody subway cards.
Collaborated on concept and provided copy for top priority series launch across multiple digital and print applications — including the above subway two-sheet, lobby installation with museum card, billboard and “men’s room” posters.
Winner of the 2014 Global Promax/BDA Gold Medal for “Best Outdoor, Environmental, Transit Ad Campaign: Program”.
Wrote tagline which served as the foundation for a multi-platform campaign launching Inside Amy Schumer; also provided copy for ancillary units including pedicab stunt.
Winner of a ProMax/BDA Silver Medal for “Outstanding Comedy Program Promotion Using Multiple Media”.
Collaborated on concept and wrote copy for tease campaign promoting new series launch. With no mention of Comedy Central, the LA billboard and series of NY subway cards (riffing off the ubiquitous Dr. Zizmor ads) created robust press coverage, blogging and social media conversation while driving to video link.
Winner of the CTAM Mark Award for “Most Innovative Campaign” of the year.
Provided the concept and copy for a “wrap” on election day issues of AM New York, supporting Comedy Central’s “Indecision 2012” coverage.
Collaborated on concept and wrote copy that became foundation for priority series launch campaign across all platforms.
Provided copy for a trade journal ad congratulating The Colbert Report on its second Peabody Award.
Collaborated on concept and wrote copy for a series of billboards erected to promote the third season of the Comedy Central hit Workaholics. For more background on the billboards and insight into the fan-favorite episode being referenced, check out this review of the campaign.
Wrote copy for priority outdoor campaign, including this phone kiosk display, promoting Comedy Central’s Indecision election coverage.
Provided copy for ads saluting network-supported causes such as the Montclair Film Festival and the Reel Works teen film initiative.
Provided headlines for a series of full page ads congratulating Comedy Central talent on their Emmy nominations.